Blog

All Things WOMM
Referral Marketing's Big Impact
Author: Ashley Futak
Featured Image for Post #973 As a marketer, your number one priority is to help grow the business. Whether that means attracting subscribers or driving sales, new customer acquisition is imperative to every brand’s livelihood. Hear from Ashley Futak, Senior Marketing Manager at Extole, on the most common acquisition channels, SEO and SEM for referral marketing.    ...Read More
"Activating Advocates”
Author: Monica Gostkiewicz
Featured Image for Post #972 Activating Advocates (and humoring haters) with Social-Friendly Content and Real-Time Marketing was a popular session at WOMMA Summit that discussed the success of a very "smart" car in the digital space. Hear from Eric Angeloro, Digital Marketing Strategist at SMART USA and Ryan Duffy, Senior Social Media Strategist at Razorfish on how the SMART car brand drove social media engagement at rapid speed.     ...Read More
How Depend Used Shock & Awe to Change a Brand’s Perception
Author: Monica Gostkiewicz
Featured Image for Post #971 In 2012 the Depend brand of adult incontinence products started losing market leadership at an alarming rate. Private label brands became an aggressive competitor, offering copy-cat products seemingly identical to Depend, but for much less. At WOMMA Summit, the team presented their case and "depend" on you for their continued success. Hear from Debra Gaynor, Chief Brand Reputation Officer of Marina Maher Communications LLC about the "Great American Try On."    ...Read More
And the WOMMY Went to...
Author: Juliana Fabiano
Featured Image for Post #970 This year the 8th Annual WOMMY Awards proved to be the most successful ceremony yet with a record number of submissions and groundbreaking metrics generated from the winning campaigns. Take a peek at who walked away with a shiny WOMMY at the 2013 WOMMA Summit in Nashville!    ...Read More
Banksy and Street Art as Word of Mouth
Author: Rachel Ullstrom
Featured Image for Post #969 As a marketer and social media analyst, I know finding your audience and message can be daunting. This October we saw some great social media trends, and some interesting discussions around word of mouth nationally, but none was more interesting to me than the case of Banksy’s New York “Artist in Residence” project titled “Better Out Than In.”  It struck me how much the street art community relies on word of mouth, and how the general public uses that buzz to actually determine the worth of the work.    ...Read More
4 Ways to Drive User Generated Commerce
Author: Lauren Gould
Featured Image for Post #968 User generated content first emerged as an outlet for people to express their thoughts and share their daily life with their network of friends. Today user generated content is revving up the way we live our lives, influence one another, and conduct business. Most importantly, it is helping brands drive commerce, creating the much needed linkage between social media investments and the expected business results.      ...Read More
Follow the Gravitational Pull to Niche
Author: David Witt
Featured Image for Post #967 If you’re like most people, your online behavior often takes you to your most keen interests. Whether you’re an avid cyclist or a dedicated fan of a particular college basketball team, you tend to congregate with others who have that same interest. The fact is there’s a gravitational pull to niche, online. And, some niches (is that a word?) are larger than others.    ...Read More
Weight Watchers Continues to Grow on the Digital Scale
Author: Monica Gostkiewicz
Featured Image for Post #966 Digital is the talk of the town, and continuously evolving. So, at WOMMA Summit we hosted a digital panel to hear from the experts on how the effectively engage with their fans without being over the top or how do they even continue to generate new and exciting content to grow their online community. Lauren Salazar, Director of Social Media at Weight Watchers Intl, shared a few of her best practices for managing an international health-focused fan base is prospering to new heights!    ...Read More
Rock and Roll Brand
Author: Monica Gostkiewicz
Featured Image for Post #965 One of the famous keynote speakers at WOMMA Summit was Dez Dickerson. Many of you may recognize him for his trademark "Rising Sun" headband or for his blistering guitar work as one of the original guitarists for pop icon Prince - which we all wished he could have sported the headband at Summit. However, this time Dez rocked the stage in a new fashion by sharing his expertise in the "Fan Effect."    ...Read More
Dec. 2 All Things WOMM Recap
Author: Monica Gostkiewicz
Featured Image for Post #964 Last week we featured a few of the many great sessions that took place at WOMMA Summit. Did you miss them? Well here they are!    ...Read More

Our Contributors

Rod Brooks
Vice President & CMO, PEMCO Mutual Insurance
Dennis O’Malley
CEO, Ready Pulse
Frank Burns
VP of Solutions, FeedMagnet
Ekaterina Walter
Partner & CMO, BRANDERATI
Theresa Trevor
Marketing Director, Amplifinity
Steven Van Belleghem
Author of “The Conversation Company”, B-Conversational
Jordan Slabaugh
Director of Social Media, Spredfast
Geoffrey Colon
Vice President, Digital Strategy, Social@Ogilvy
Kendra Simpson
Vice President, Social Strategy, Social@Ogilvy
Stuart Tracte
Account Director, Digital Strategy, Social@Ogilvy
Brad Fay
Chief Operating Officer, Keller Fay Group
Kristen Zufan
Consultant, ComBlu
Gary De Jesus
Former Senior Vice President of Corporate Development, MKTG INC
Richard Beedon
Founder & CEO, Amplifinity
Andrew Rossi & Lauren Martiello
Creative Team, M Booth
Virginia Miracle
WOMMA Chairman and EVP of Services at Spredfast, Spredfast
Carri Bright
Senior Manager of Community & Support, Izea
Rick Murray
President of Edelman Chicago and WOMMA Board of Director, Edelman Chicago
Suzanne Fanning
President, WOMMA
Courtney Doman
Digital Marketing Manager, Spredfast
Ed Keller
CEO, Keller Fay Group
Anthony DiResta
Partner, Winston & Strawn LLP
Rose Reid
Digital Strategist, Account Executive, Social@Ogilvy
Blake Brysha
Freelance Digital Strategist & Social Advisor, Extole
Irina Kondrashova
Strategist, 360i
Rosanna Rago
Influencer Marketing, 360i
Megan Conley
Social Publicist, 360i
Emily Garvey
Senior Social Publicist, 360i
Danny Palestine
Social Publicist, 360i
Jose Martinez-Salmeron
Senior Vice President, Executive Creative Director, Social@Ogilvy
Martin Oetting
Partner/Head of Research, trnd
Chloe Mathieu-Phillips
Supervisor, 360i
Peter Claridge
Marketing Manager, Unmetric
Stefan Pollack
President, The Pollack PR Marketing Group
Kim Cohen
Community Manager, Hunter & Bard
Leigh Pankonien
Vice President, Social Distillery, Inc.
Ryan Garcia
Legal Director, Dell
Joel Windels
Lead Community Manager, Brandwatch
Jye Smith
Vice President - Digital, Asia Pacific, Weber Shandwick
Marcia W. DiStaso
Assistant Professor, College of Communications at Pennsylvania State University
Asit Gupta
Co-founder, Advocacy WOM
Maggie Walsh
Senior Strategist, 360i
Ben Straley
Vice President of Social Technologies, Rio SEO
Gemma Craven
Executive Vice President, NY Group Director, Social@Ogilvy
Jeff Bodzewski
President & Chief Rhino, Rhinotale
Tom Chernaik
CEO at CMP.LY, Co-Chair of WOMMA’s MEAP
Devra Prywes
VP Marketing & Insight, Unruly Media
Katie Creaser
Vice President, Affect
David Yeend
Senior Brand Strategist, 22squared
Mr. iStratbuzz
Blogger, iStrategy
David Krejci
Executive Vice President, Weber Shandwick
Thomas Kim
Product Manager, Social Technologies, Rio SEO
Judi Friedman
Sr. Vice President, Fizz
Jasper Snyder
Vice President, Converseon
Nando Rodriguez
Senior Social Media Recruiter, NA, Social@Ogilvy
Ashley Libby
Principal & Founder, The Anca Group
Bill Chamberlin
Principal Research Analyst and Consultant, IBM
Jane Collins
Research Director, BlogHer
Neil Beam
Director of Sales, MotiveQuest
David Blake
Freelancer, Money Crashers
Andy Levitt
Founding Partner, HealthTalker
Jennifer Voisard
Senior Consultant, ComBlu Inc.
Matt Heindl
Senior Director of Social Media Marketing , Razorfish
Karen Kuller
Director of Marketing, Hunter and Bard
Martin Daniel
Marketing Executive, Unmetric
Kristy Woolbright
Senior Social Media Associate, 22squared
Nick Cicero
Lead Social Strategist, Livefyre
Desiree Mejia
Intern, Social Distillery
Jeff Morrissey
Brand Specialist - Marketing and Innovation, BISSELL Business Ventures
Jeff Woelker
VP & Director of Digital, Zócalo Group
Kristen Matthews
Marketing & Community Manager, GroupHigh
Ryan Simmons
Creative Technologist, 22squared
David King
Founder & Resident Wikipedian, Ethical Wiki
Jeff Epstein
Founder, Ambassador
Ryan Johnston
Account Coordinator, Social Distillery
Rob Key
Founder & CEO, Converseon
Mauricio Godoy
Account Director, Social@Ogilvy
John Moore
Chief of Wahoo, Brains on Fire
Jeremy Katz
Worldwide Editorial Director, Ogilvy & Mather
Allison Jordan
Intern, Zócalo Group
Ranjani Raghupathi
Marketing Executive, Unmetric
Dan Martell
Founder & CEO, Clarity.fm
Deirdre Walsh
Sr. Social Strategist and Social Team Manager, Jive Software
Rachel Ullstrom
Account Director, Social Technologies, Rio SEO
Kyle Lebet
Associate Digital Media Director, 22squared
Rhena Wallace
Account Supervisor, Affect
Elissa Fontenot
Social Media Coordinator, Social Distillery
Danielle Johnsen Karr
Senior Community Manager, 360i
Mann Russ
Chief Executive Officer and Founder, Covario
Brook Jay
CMO, All Terrain
Ashley Futak
Senior Marketing Manager, Extole
Erich Marx
Director of Interactive & Social Media Marketing, Nissan North America, Inc.
Maureen Higgins
Digital Marketing Manager, BOHAN Advertising
Mary Green
Social Media Fuze
Ashley Walters
Director, Consumer Experience, Powerhouse Factories
Erin Rankin
Social Media Manager, Johnson Group
Iris Vermeren
Community Manager, Brandwatch
Sarah Eck-Thompson
COO, All Terrain
Monica Bhandarkar
VP, Social Media & Business Development, JSH&A
Adam Wexler
Founder and Chief Strategy Officer , Insightpool
Lisaann Dupont
Communications Manager, Ryman Auditorium
Betsy Smith
Senior Digital Strategist, Flightpath
Steven M. Weinberg
Partner, Holmes Weinberg PC
Anna Kassoway
CMO, Crowdtap
Brandon Evans
Founder and CEO, Crowdtap
Deborah Holland
Executive Vice President, Publishers Clearing House
Clay Sifford
Chairman and CEO, Ovation, Inc.
Ben Rosenfield
Founder, Freebie
Chris Duskin
VP of Marketing, Extole
Kelly Karcz
Account Executive, JSH&A
Bob Troia
Founder and CEO, Affinitive, a Project WorldWide agency
Eric Forst
Chief Marketing Officer, Synapsify
Holly Regan
Software Advice
Amanda Nagele
Senior Account Supervisor, JSH&A
David Witt
Leader, Mid-West Region, WCG; Group Director, Brand Strategy and Engagement, WCG, a W2O Company
Lauren Gould
Marketing Manager, Ready Pulse
Kristen Sussman
President and Founder, Social Distillery
Alicia Lawrence
Content Coordinator, WebpageFX
Noemi Pollack
CEO, The Pollack PR Marketing Group
Sam Ford
Director of Audience Engagement, Peppercomm
Vanessa Squires
Program Manager, Fizz
Marcos Martinez
Business Development Executive, GroupHigh
Sandra Fathi
President, Affect
Josh Anisfeld
Vice President of Digital Engagement, Zeno Group
Ginny Broker
Senior Account Supervisor, Zócalo Group
Rick Liebling
Head of Global Marketing, unmetric
Ran Shaul
Pursway