Word of Mouth Marketing Association Announces WOM-COMM Certificate Program

FOR IMMEDIATE RELEASE
Contact: Kristen Smith
312.853.4400
kristen@womma.org

December 18, Chicago—The Word of Mouth Marketing Association (WOMMA) today announced the creation of WOM-COMM, its certificate-based program focused on developing the best practices in ethical and effective word-of-mouth and social media marketing.

The six-segment program will be conducted via webinar every Tuesday, beginning January 5, for one hour.
January 5- Defining WOM And How It Fits Into An Integrated Marketing Campaign
January 12- Requirements For Successful Social Media Tools & What Not To Do
January 19- WOM Strategy Development
January 26- Learning And Change Management
February 2- Word-Of-Mouth & Ethics
February 9- Word-Of-Mouth And Measurement

“WOM-COMM provides the necessary skill sets for individuals interested in maximizing word-of-mouth tools as part of an overall integrated marketing campaign,” said Kristen Smith, executive director of WOMMA.

Upon completion of WOM-COMM, participants will:
Understand how to integrate marketing strategy with social media tactics across business segments
Develop their own thought leadership in industry best examples and next practices
Learn about research and measurement tools needed to track ROI
Be prepared to make ethical and sound decisions before executing their next social campaign

Fees for WOM-COMM are: WOMMA Member: $395, nonmembers: $495 and The Society of Consumer Affairs Professionals in Business (SOCAP) Members: $395. WOM-COMM enrollment applications are reviewed and processed as they are received and confirmation of participation will be sent within 72 hours. A team rate is available. Individuals interested in learning more about WOM-COMM’s certificate program are encouraged to visit http://womma.org/certificate/.

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About WOMMA

WOMMA, http://WOMMA.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.

Founded in 2005, WOMMA currently has approximately 300 members. They include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.