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comScore Measures the Blogosphere

In Q1 2005, 30 percent of the online population visited a blog. It was most likely to be focused on politics and hosted at one of five hosting services. Those are some of the key findings in a major report from WOMMA member comScore Networks on the size and composition of the blogosphere. Other key findings include:

* Blogspot.com was the most popular blog host (followed by
LiveJournal, TypePad, Xanga, and AOL Journals).

* Community blogs that connect younger audiences are the
most "sticky" (highest average time spent at a blog).

* Political blogs were the most popular topic, followed by
hipster/lifestyle, tech, and blogs written by women.

comScore's Graham Mudd first discussed some of the report's findings at WOMMA's Measuring Word of Mouth Conference last month. Both Graham's presentation and the new report are available for download at our site.

Source: comScore Networks, "Behaviors of the Blogosphere:Activities of Weblog Audiencesodern Purchase Process".

Download the paper and presentation

Posted by WOMMA Editor on August 18, 2005 12:00 PM

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