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Marketers Flocking to WOM Tactics

Word of mouth marketing emerges as the dominant new marketing technique, according to a survey done by CMO magazine.

When the survey asked marketers "which of the following emerging marketing techniques are you currently using or planning to use within the next six months," 69.85 percent said "customer influence via word of mouth." That was second only to "email marketing" with 69.85 percent (respondents could check multiple techniques).

Word of mouth looks even more pervasive when other word of mouth-related responses are added in. Blogs were cited by 22.45 percent, "stealth marketing" by 14.55 percent, and "determined detractors" by 2.91 percent

Source: CMO, "RealityCheckTM Survey".

Get the paper

Posted by WOMMA Editor on September 26, 2005 11:55 AM

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