Warning This is old content! The Research Blog has been retired. For the new stuff, visit The WOMMA Word.

Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

← Previous | Research Blog Home | Next →

Hispanics Can Be Passionate Advocates

Hispanics tend to be more passionate about brands they like, or dislike, than non-Hispanics, reports a study from Ipsos. Hispanics are more likely than others to stop shopping at stores where they feel they are treated rudely. They're also 34% more likely to talk about how they stopped using a brand because they weren't delighted with it.

Source: Ipsos Loyalty, "Ipsos 2005 Survey".

Read the press release

Posted by WOMMA Editor on December 9, 2005 11:51 AM

← Previous | Research Blog Home | Next →