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Online Buzz Predicts TV Successes

Predicting which TV shows will succeed and which will fail used to be extremely difficult. New research services that measure online buzz, including those from WOMMA members BuzzMetrics and Brandimensions, reversed that trend by tracking conversations in online chat rooms, blogs, newsgroups, and email lists. These buzz measurement tools accurately predicted several shows would become ratings winners after being dismissed by traditional media research.

More than ever before, the voice of consumers has the capacity to reposition TV programming on a large scale. Everything is affected -- from deciding which shows to "green light" to deciding whether or not to kill characters or storylines. Of course, advertisers are also starting to use this data to influence their ad buys as well.

Source: BuzzMetrics & Brandimensions

Read the press release

Posted by WOMMA Editor on December 15, 2005 11:06 PM

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