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Online Communities Becoming WOM Hotspots

Social networking is taking off and community sites like MySpace, Facebook, and Tickle are becoming hotspots for younger consumers to learn, talk, and share information about products and entertainment. comScore recently surveyed the social networking landscape as a way of measuring just how big it's become. In October, 2005, MySpace attracted 24.3 million unique visitors, Facebook 9.5 million, and Tickle 5.6 million.

Other key findings include:

* MySpace visitors were 139% more likely to be aged 12-17
and 60% more likely to be 18-24.

* Facebook visitors were 43% more likely to be 12-17 and
283% more likely to be 18-24.

The report also issued an advisory to marketers, recommending that they educate themselves first on the "nuances of marketing" in the space before attempting to tap into it.

Source: comScore Networks, "October 2005 survey".

Read the press release

Posted by WOMMA Editor on January 14, 2006 10:48 AM

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