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Measuring the Impact of Word of Mouth

In a new white paper on BtoB word of mouth marketing, The Phelon Group has outlined three key strategies crucial for measuring the impact of word of mouth programs:

* Measure and promote "Return on Reference" -- Determine the impact that satisfied customers have on various influencers.

* Measure and leverage market visibility -- Use new tracking services to monitor company mentions across all media (print, broadcast, and online media).

* Evaluate and foster customer commitment -- Go further than loyalty and measure a customers' willingness to recommend a product or service to a friend.

Source: The Phelon Group, "How B2B Marketers Shape, Measure and Leverage the Power of 'Word of Mouth' for Increased Revenue Growth".

Get the paper

Posted by WOMMA Editor on February 26, 2006 11:17 PM

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