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Small Business Prefers Word of Mouth

More than half of small businesses prefer recommendations passed on by consumers to each other to be more effective than paid advertising. That's the key finding of the latest Wells Fargo/Gallup Small Business survey. With fewer resources, the survey confirmed small business owners see more opportunity in talking to local merchants -- hairdressers, plumbers, or neighbors -- rather than spend money on expensive advertising. Online tools like wikis, blogs, and reviews are also becoming increasingly popular tools for small businesses looking to create buzz.

Source: Wells Fargo & Gallup, "Wells Fargo/Gallup Small Business survey".

Read the press release

Posted by WOMMA Editor on March 22, 2006 4:36 PM

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