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At Least 80% of WOM Still Offline

When it comes to spreading word of mouth, offline communication still far outweighs the Internet. In a study from GfK NOP, face-to-face contact was cited by 80% of general consumers as the main way they give recommendations to each other. For influencers, that number was even higher at 90%.

The telephone was the second most popular medium for word of mouth at 68%. Surprisingly, email was mentioned as the key medium for less than half of consumers:

* Personal email -- 37%

* Email forwarding -- 32%

* Mass emails -- 12%

Source: GfK NOP, "NOP World Word-of-Mouth Study".

Read the press release

Posted by WOMMA Editor on April 5, 2006 7:49 PM

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