Warning This is old content! The Research Blog has been retired. For the new stuff, visit The WOMMA Word.

Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

← Previous | Research Blog Home | Next →

WOM is Key to the Spread of Online Video

Nearly half (42%) of consumers will click on an email containing to find online video content and 29% will "occasionally" spread the word about a video they saw. Those are some of the key findings in a new report from the Online Publishers Association about the demographics of online video consumption.

With the ever-increasing popularity of viral clips, the data also showed that word of mouth is the main vehicle for consumers to share online video with each other:

* 44% forward an email with a link to the video

* 31% use a site's "tell a friend" option

* 31% talk about the video over the telephone

* 7% post a link on their blog

Source: Online Publishers Association, "From Early Adoption To Common Practice: A Primer On Online Video Viewing".

Get the paper
Read the press release

Posted by WOMMA Editor on April 18, 2006 1:24 AM

← Previous | Research Blog Home | Next →