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Online Communities Boost Customer Engagement

As online communities make it easy for customers to have a voice, customers become more connected with the sponsoring company, trust the company more, and recommend the company's products to more people. Those are the key findings from a recent community membership study from Communispace.

Other key findings include:

* 76% of respondents felt more positively about the sponsoring company since joining its community

* 52% were more inclined to purchase the company's products

* 82% were more likely to recommend the company's products

* 75% felt more respect for the company

* 63% trusted the company more

Source: Communispace, "What Companies Gain from Listening: The Effect of Community Membership on Members' Attitudes and Behavior in Relation to the Sponsoring Company"

Read the excerpted research report (PDF download)

Posted by WOMMA Editor on June 22, 2006 8:48 AM

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