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Businesses Fail to Ask for WOM Referrals

80 percent of entrepreneurs in the UK rate WOM as the best way to attract new customers. Yet the same number say they are neglecting WOM referrals and not pursuing them. This seemingly ironic finding is from a recent study by the Quantum Organization, which also found:

* Nearly 75% of new sales come as a direct result of WOM.

* Most businesses are getting only 20% of the referrals they should be getting.

Source: Quantum Organization

Read an associated story

Posted by WOMMA Editor on June 22, 2006 8:53 AM

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