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Asian American Youth Learn Trends via WOM

Asian American youth are more likely to identify and seek out trends through word of mouth messaging than through any other media channel or network. That's the key finding of new research from New American Dimensions and interTrend Communications. This trend is particularly true for second-generation Asian Americans, who indicated they are twice as likely as their first generation counterparts to learn about trends via word of mouth.

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Posted by WOMMA Editor on July 26, 2006 5:02 PM

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