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Tracking Conversations about New TV Shows

"Studio 60 on the Sunset Strip", a new TV show set to debut on the NBC TV network this fall, is generating the most discussion interest on line. That's the key finding of a new study from Brandimensions. Tracking these conversations offers a glimpse into what shows consumers are talking about with each other.

* "Studio 60" was talked about in 22.2% of online audience discussions.

* The show also received the highest "sentiment" score (the most positive audience feeling about a show) with a 3.81.

* Combining results for all new shows on each net, NBC generated 41 percent of all new show discussion on the Web, with CBS second at 19 percent, ABC third at 15 percent.

Go to Brandimensions web site

Mediaweek story on the report

Posted by WOMMA Editor on July 26, 2006 5:05 PM

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