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'Advice Givers' Rely on WOM

WOM is a powerful influencer among consumers who give purchase advice to others. That's according to WOMMA member BIGresearch's latest Simultaneous Media Survey of 15,000 people regarding their media consumption. It found that while "advice givers" often formulate recommendations based upon personal experiences, they also are affected significantly by media -- including WOM, which ranked first as a media influence for electronics purchases and third for grocery buys.

Learn more:
http://www.bigresearch.com/news/big091206.htm

Posted by WOMMA Editor on September 21, 2006 10:00 AM

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