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20% of Advertisers Have Viral Marketing Plans

One in every five advertisers plans to employ viral marketing strategies next year, according to a new report from Jupiter Research, and more than half of those will be new to the practice. Attracting them, says report author Emily Riley, is the recent surge in social activity online, which has viral marketers spending more than 40 percent of their ad budgets on web-based marketing -- more than double what other marketers spend.

The most popular viral marketing techniques, according to the report:

* Tying online advertising into offline events (44%)

* Advertising within blogs (40%)

* Advertising that encourages consumer participation (38%)

* Advertising within games (35%)

Learn more:
http://www.jupiterresearch.com/bin/item.pl/press:press_release/2006/id=06.08.29-social_marketing.html

Posted by WOMMA Editor on September 21, 2006 10:00 AM

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