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BtoB: Blogs Encourage WOM Among Tech Buyers

More than 80% of business and IT professionals worldwide read blogs, according to the results of a new survey on emerging media in the BtoB marketplace by KnowledgeStorm and Universal McCann. Of those, a full 70% recommend or pass along to others blog content on a monthly basis.

Other findings:

* 53% of respondents say blogs impact their work-related purchases

* 53% of respondents read blogs weekly for business information

* 57% of respondents read blogs weekly for tech information

* 59% of respondents are "somewhat" to "very" familiar with RSS feeds

* 31% of respondents subscribe to RSS feeds

Learn more:
http://www.knowledgestorm.com/MainServlet?ksAction=aboutus&subpage=s_pressrel&pageName=/resources/content/c_press_rel_091106.jsp
http://www.marketingvox.com/archives/2006/09/11/research_blogs_a_powerful_b2b_presence/index.php

Posted by WOMMA Editor on September 21, 2006 10:00 AM

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