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Forrester Releases Brand Monitor Rankings

As the volume of consumer voice swells, marketers have to track a myriad of influences to keep a finger on the pulse of online word of mouth. Brand monitoring vendors are charged with the task of scrutinizing and tracking WOM in consumer communities.

The Forrester Wave: Brand Monitoring, Q3 2006 evaluates leading brand monitoring vendors -- including Factiva and WOMMA member companies Biz360, Brandimensions, Cymfony, MotiveQuest, Nielsen BuzzMetrics and Umbria -- to see which were most effective. Nielsen BuzzMetrics and Cymfony were tapped as top performers for flexing "technology platform" and "coverage" muscles.

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Posted by WOMMA Editor on September 28, 2006 10:50 AM

1 Comment
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Glenn Fannick said on September 29, 2006

I was lucky enough to be one of the people representing Factiva during this research. It was an educational experience to see how analysts dig into the details to craft a report. We didn't expect to come out on the crest of the Forrester Wave as we are still relatively unknown in this space. But we feel that the fact Factiva Insight's measurement tools were included -- and that we scored higher than some well-established brands in this space -- is a strong vote of confidence for our team. We were more pleased with the fact that our roadmap items caught the eye of the analysts those scores reflected that outlook.

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