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Word of Mouth Investment Will Bring Greater ROI

Marketers who spend 50% or more of their time engaged with advanced, consumer-oriented marketing processes will see a 30% greater return on marketing investment by 2007 than their peers who fail to emphasize this area, Gartner analysts Claudio Marcus and Kimberly Collins contend in a recent CMO Magazine article.

The pair also project that by 2007 "fewer than 20% of marketing organizations among Global 1000 enterprises will have evolved enough to successfully leverage customer-centric, value-added processes and capabilities."

Learn more

Posted by WOMMA Editor on October 12, 2006 10:07 AM

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