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Consumers: If They Can't Say Something Nice ...

... they might not say anything at all. Positive reviews outweigh negative reviews 8 to 1 with an average rating of 4.3 out of 5, according to WOMMA member Bazaarvoice's recent benchmark analysis. "Shoppers are eager to spread the word about great products rather than badmouthing the worst," said CEO Brett Hurt.

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Posted by WOMMA Editor on October 19, 2006 9:16 AM

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