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Heavy Internet Users Like Corporate Blogs

Internet users who create online content are 32% more likely to have a favorable opinion of a company if it has its own, publicly accessible blog, according to "The New Digital Divide," Universal McCann's August 2006 research report. The study of heavy internet users aged 13 to 39 found that consumers in this demographic are also vulnerable to persuasion via blogs because they are easily swayed by other people's views.

Heavy internet users rated the following as trustworthy sources of information about products and brands:

* Recommendations from friends/family/colleagues (40%)

* Emails from friends (31%)

* Price comparison websites (25%)

* Online chatrooms/message boards (10%)

* Recommendations on websites (9%)

* Blogs (7%)

Learn More

Posted by WOMMA Editor on October 19, 2006 9:17 AM

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