Warning This is old content! The Research Blog has been retired. For the new stuff, visit The WOMMA Word.

Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

← Previous | Research Blog Home | Next →

MySpace Influences Online Retail Visits

MySpace.com accounted for 2.53% of upstream visits to classifieds and shopping sites, according Hitwise tracking figures from the week ending August 26, 2006.

While marketers expect consumers to hit a search engine on their way to a shopping site, the fact that they are coming to classifieds/shopping sites via social networking sites raises interesting questions about consumer motivations (whether recommendations trigger purchase impulses, for instance, or other WOM).

Hitwise figures:

* Google's percent of total upstream visits (14.93%)

* Yahoo! Search (4.69%)

* MSN Search (2.33%)

* If MySpace.com were a search engine, it would have been listed the third highest upstream with 2.53%

Learn more

Posted by WOMMA Editor on October 19, 2006 9:18 AM

← Previous | Research Blog Home | Next →