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'Tech-fluentials' Still Crave Traditional Media

"Tech-fluentials" may get their name by using the latest technology to generate word of mouth, but they still use traditional media sources to validate the information they spread, according to a recent survey by WOMMA member Burson-Marsteller.

Study findings:

* 80% of tech-fluentials say they read blogs but conduct additional research to confirm the information they find.

* 64% fact check blogs against news/magazine sites

* 44% validate facts using print articles in newspapers/magazines

* Nearly half of tech--fluentials say online news sites (49%) and traditional newspapers/magazines (48%) are the most credible sources of information about companies.

Learn more

Posted by WOMMA Editor on October 26, 2006 9:07 AM

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