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Word of Mouth Sways Women's Buying Decisions

When it comes to influencing women's purchases, family and friends have the most impact, finds a recent survey conducted by WOMMA member company Ketchum. Of the women surveyed, 91% indicate that family and friends give either "very" or "somewhat" credible information, and women follow these influencers' lead when it comes to making decisions about buying consumer-packaged goods, consumer electronics, and food.

Other findings:

* 7 in 10 women do research prior to making big purchases.

* 25% of women claim they are the first to try new products and services.

Learn more

Posted by WOMMA Editor on November 24, 2006 9:02 AM

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