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Research Symposium Update: Don't Miss These Speakers

If you have a stake in measuring word of mouth, WOMMA's Word of Mouth Marketing Research Symposium, on Dec. 11 in Washington, D.C. is the event you've been waiting for.

Check out these data-packed presentations:

* The Evangelist Effect: Fact Based Advocacy Measurement and Management -- Steve Hershberger, ComBlu

* What's in Your Cereal Bowl? Measuring the Landscape of WOM Participants in Consumer-Generated Media -- Jim Nail, Cymfony

* Creating and Measuring the WOM-Worthiness of New Products: A Case Study -- Karen Kraft & Felicia Rogers, Decision Analyst

* Combining Several Metrics from the WOMMA Terminology Framework to Manage Consumer Expectations -- William Mosher, Echopinion!

See these presentations and tons more; sign up to attend WOMMA's Word of Mouth Research Symposium today:
http://www.womma.org/research2

Posted by WOMMA Editor on November 24, 2006 9:03 AM

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