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12) WOMMA WOMBAT Podcast: Driving Word of Mouth

A-Blog-a-Day Countdown to WOMMA's Word of Mouth Marketing Research Symposium in Washington, D.C., Dec. 11, 2006.

From WOMMA's soon-to-be-released book, Measuring Word of Mouth Volume 2:

WOMMA WOMBAT Podcast: Driving Word of Mouth

Dave Evans, VP of Social Media for Digital Voodoo and founder of HearThis.com, discusses the challenges and opportunities in developing a podcast series for WOMMA’s Word of Mouth Basic Training (WOMBAT) Conference. Evans' paper traces the strategic management of the series from initial planning and execution to measuring and evaluating the results.

Traffic to the site increased from the time of the first podcast release up to the conference, providing prospective attendees a low-risk way to assess the content of the conference and helping assure them of its value in time and money spent. Interestingly, the highest traffic for the series came after the conference. Evans contends that the success of the podcast series was due to basic principles of word of mouth marketing in action.

Want to know more? Come see this paper presented at WOMMA's Research Symposium in Washington, D.C., Dec. 11, 2006.

Register Today

Posted by WOMMA Editor on November 28, 2006 9:37 AM

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