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Social Network 'Surfers' Eager to Be 'Shoppers'

Consumers who use social networking sites to browse for gift ideas would use the sites to find out about upcoming sales or to download coupons if given the option, according to a recent American Marketing Association survey. The AMA contends that survey results demonstrate a "narrowing gap between social networking and e-commerce," which makes a case for the power of product-mentions in reliable social networking contexts.

Survey findings:

* 49% of respondents would participate in shopping-related activities on social networking sites if such activities were available.

* 47% would visit a social networking site to search for gift ideas.

* 29% would buy products directly on those sites if they were able to.

Learn more (PR Newswire)
Learn more (USA Today)
Learn more (BizReport)

Posted by WOMMA Editor on January 12, 2007 9:03 AM

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