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CBS Uses Online Clips to Motivate Broadcast Views

After launching its CBS Brand Channel on YouTube back in October and uploading more than 300 clips (25 of which garnered "top-viewed" spots in November), CBS proudly touted ratings jumps for many of its shows, especially those in the late night category. The clips received a total of 29.2 million views on the CBS Channel site, which claims an average of 857,000 views per day.

While CBS isn't ready to give YouTube all of the credit for its recent spike in viewership, the numbers indicate that CBS Channel viewers are becoming CBS broadcast viewers after watching the clips online. The viral nature of the clips also make it possible for viewers to send friends their favorites and to use word of mouth to increase views -- which is something YouTube says is bringing "a significant new audience of viewers to each broadcast."

Learn more (YouTube)
Learn more (Hollywood Reporter)

Posted by WOMMA Editor on January 19, 2007 9:01 AM

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