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Yahoo!, comScore Study Proves Power of WOM

* The internet has significantly impacted how consumers talk about and recommend brands.

* Word of mouth -- a trusted source of information -- is amplified online to reach significantly larger audiences.

* "Brand Advocates" have emerged online as primary influencers, with at least a two to one rate of converting an actual friend or family member to buy the same product or brand.

* Brand Advocates are incredibly valuable to marketers because they are better connected consumers with a larger sphere of influence.

Sound familiar? It should. Yahoo! and comScore Networks' recent research report, titled "Engaging Advocates Through Search and Social Media," has proven some of the basic tenets of the word of mouth marketing philosophy. With all of this proof piling up, it's getting harder and harder to ignore the power of word of mouth marketing.

Learn more (Yahoo!)
Learn more (MediaPost)

Learn more (ClickZ)
Learn more (WebProNews)
Learn more (MarketingVox)

Posted by WOMMA Editor on January 19, 2007 9:03 AM

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