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66% of Fastest-Growing Companies Value Social Media

Social media is elbowing its way into corporate America, and it's doing so more quickly than anticipated, according to a recent study by the University of Massachusetts Dartmouth. The school's Center for Marketing Research surveyed last year's Inc. 500 to see how the nation's fastest-growing private companies were leveraging social media. A full 66% of surveyed companies say that social media is either "very important" or "somewhat important" to their business/marketing strategy.

Other results:

* 42% say they are familiar with social networking, 38% with message/bulletin boards, 36% with blogging, 31% with online video, 30% with podcasting, and 16% with wikis.

* 33% say their company uses message/bulletin boards, 27% social networking, 24% online video, 19% blogging, 17% wikis, and 11% podcasting.

Learn more (Center for Market Research)
Learn more (BizReport)

Posted by WOMMA Editor on February 16, 2007 9:03 AM

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