Call to Action: Join the WOMMA Research Council

If you've been thinking about getting more involved in WOMMA activities, now's the time. WOMMA's Research Council is gearing up to start another round ofexciting new research-related projects, and we'd love to have you on board.

On the docket:

--> Measuring Word of Mouth Vol. 3: Join the MWOMv3 Editorial Board and get involved in molding the only collected volume of word of mouth research.

--> Data Anthology: WOMMA's collection of word of mouth statistics (in PowerPoint form) is going live this spring. Get involved in the peer review committee.

--> Terminology Framework: We're revisiting and updating this document, which spells out the standardized vocabulary for word of mouth marketing research; weigh in and sign on.

--> Research Conference: Voice your opinions on what should be included in future word of mouth research events.

--> WOM Research Blog: Contribute and join the conversation.

All WOMMA members are welcome (and encouraged!) to get involved in the Research Council. It will be of particular interest to market researchers and marketers who deal with data and measurement.

Learn more about WOMMA's Research Council.

If you are interested in joining WOMMA's Research Council, email Research Editor Shannon Stairhime at shannon@womma.org.

Posted by WOMMA Editor on March 23, 2007 9:03 AM

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