Warning This is old content! The Research Blog has been retired. For the new stuff, visit The WOMMA Word.

Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

← Previous | Research Blog Home | Next →

34% Use Social Media to Get Health-Related Info.

Fifty-four million (34%) online adults in the United States say they connect with others online in order to get information on health and wellness, according to a JupiterResearch online report titled "Online Health: Assessing the Risk and Opportunity of Social and One-to-One Media." JupiterResearch dubbed these purveyors of health and wellness information "health connectors," emphasizing the importance of trying to reach this connected population via social networking and consumer-generated media.

The report also found that health connectors are highly interactive and that they trust one another. Their connectedness, JupiterResearch contends, poses both a threat and an opportunity to healthcare marketers and stakeholders, as both negative and positive consumer-generated content can easily spread through their network.

Learn more

Posted by WOMMA Editor on March 30, 2007 9:01 AM

← Previous | Research Blog Home | Next →