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Blog Readers Want Good Writing, Fun Content
Blog readers know what they want and will be regular readers of the blogs that give it to them, according to a blog readership survey conducted by WOMMA member company Vizu. Part of getting your blog on readers' radar is knowing what it is that attracts them in the first place. According to Vizu, for instance, 43.9% of blog readers say that writing quality is a key factor in the regularity of their blog reading, 51.5% say the quality of writing helps determine the credibility of the blog, and 43.6% say that the blog's subject matter is key.
Other findings:
* 65.7% of blog readers read for entertainment, 42.5% for personal interests and hobbies, 32.5% for education and information, and 12.3% for work.
* 30.8% of blog readers read more than three blogs regularly, and of the blogs they read most often, 68.3% say they read them daily.
* 67.3% of readers find blogs by following links from other blogs, 22.9% use recommendations on blogs, and 19.6% use search engines.
Learn more (Media Post)
WOMMA Members, log on to WOMMA's Member Center and read the full report from Vizu Answers in the WOMMA Member Library.