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Measuring WOM Vol. 3: Submit Your Topic Proposal Now!
If you're planning to contribute to the third volume in WOMMA's growing research collection -- the only collection dedicated to word of mouth marketing research -- now is the time to submit your topic proposal. Monday, April 9 is the deadline to get your topic proposal in, and the clock is ticking.
Suggestions for the kind of papers we're looking for:
* Follow-ups to papers that appeared in Vol. 1 or Vol. 2 with updated results and data
* How-to case studies that demonstrate how word of mouth was measured and how metrics were used
* Reviews and applications of existing word of mouth tools and metrics -- addressing challenges as well as opportunities
* Papers that report results of research projects having to do with word of mouth measurement
* Summaries of findings from academic research that detail practical implications for measuring word of mouth
Email topic proposals to WOMMA's Research Editor, Shannon Stairhime, at shannon@womma.org. Proposals are due April 9, 2007. Don't miss your chance to be part of this remarkable research collection!