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93% of Boomers Name Friends as Trusted Sources
When it comes to making purchase decisions, 93% of baby boomers name their friends as trusted sources of information, according to a March study from WOMMA member company Weber Shandwick. The study, which was conducted by KRC Research, also found that 57% of boomers say they are asked for their opinions about products and services approximately twice a week. Of those who say they are asked to make recommendations, 89% of boomers indicate they give their sage advice to fellow boomers, creating a boomer-to-boomer word of mouth chain that marketers will want to pay attention to.
When it comes to spreading word of mouth, the Weber Shandwick survey found:
* 84% of boomers say they make recommendations face-to-face
* 82% say they make recommendations by phone
* 45% say they make recommendations online
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Just thought I'd let you know that there is a brand new website dedicated to baby boomers called BOOMj.com. You can meet other boomers or just keep up to date on all the latest in music, movies, books etc. You should check it out.