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Traffic to Custom Social Networks Up 11.5%

MySpace still dominates the online social network scene, with 80.74% of the market share, and overall, visits to the top 20 social networking sites increased 11.5% from January 2007 to February 2007, according to a March press release from Hitwise. Compared to a year earlier (February 2006), traffic to this category was up 87%.

The study named Buzznet (up 148.4%) and iMeem (up 145.7%) as the two sites in the top 20 that demonstrated the most growth from January 2007 to February 2007. Hitwise also reports that the 19 leading social networks on their top-20 list receive 25.8% of their upstream visits from MySpace, demonstrating that MySpace is able to influence the growth of these niche social networks even as they creep into its market share.

Learn more (Hitwise)
Learn more (Hitwise Blog)

Posted by WOMMA Editor on April 27, 2007 9:02 AM

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