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55% of Global Corporations to Use Blogs By Year's End
Fifty-five percent of global executives either currently use blogs as a business tool or say they plan to implement them in the next 12 months, according to a study released in March by research organization Melcrum. Survey results indicate that 63% of executives use or plan to use online video, 43% podcasts, 51% RSS, and 41% social networks. Seventy-one percent of respondents say "improved employee engagement" is the top benefit of social media for their organization, while 59% name "improved internal collaboration" and 47% "creating a two-way dialogue with senior executives."
Other findings:
* 52% of executives anticipate their social-media budgets will increase over the next 12 months, and 23% say gaining executive support is a key challenge to further adoption.
* Only 26% of executives say they know how to monitor what is being said about their organization, industry, or products online.
* 45% of executives indicate that having employees discussing their organization online poses a risk.
* 70% of executives admit they have no guidelines or policies related to blogging or other social media tools.
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I am the online publisher for www.BasilAndSpice.com, the #1 site for Author Interviews & Book Reviews related to Diet, Weight Loss, Health, Fitness, Nutrition. Everyday I directly engage authors, publicists, and book publishers. Most of these people are falling behind in the blog world. I'd say they're still too nervous to get involved (fear of the unknown) or they're a wee bit ignorant of the benefits of online/blog publicity.
Meanwhile, those who do involve themselves are reaching the world. For example, besides readers in the USA, others visitors in the Philippines, Germany, and Italy logged on and clicked on author podcasts which I feature as an added benefit.
Kelly Jad'on
Online Publisher
www.BasilAndSpice.com