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65% of Business Pros Turn to Social Nets

Business professionals have joined the stampede to social networking sites, with 65% signing up and logging in, according to a recent survey from the Institute for Corporate Productivity (i4cp). A whopping 47.4% claim they use social networks for professional purposes, and 40.8% fess up to using them in their personal lives to connect to friends and family.

According to i4cp, business professionals turn to LinkedIn as their social network of choice, followed by Yahoo! 360 and MySpace.

Other findings:

* 52% of business professionals who use social networks within their organizations do so to connect with internal staff members and remote workers.

* 47% use social networks to connect with potential clients and show off their skills.

* 35% turn to social networks for their job hunts.

* 55% use social networks to share best practices with co-workers, and 49% to get answers to questions they are facing.

Learn more (Marketing Charts)
Learn more (MarketingVOX)

Posted by WOMMA Editor on June 13, 2007 9:02 AM

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