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52% of Americans View Online Video Weekly

Think the online video craze has reached its peak? Think again. Weekly online video viewing has grown 18% from 2006, and daily use of online video rose 56% in the same period, according to a March 2007 survey from Magid Media Futures.

According to the survey, over 30% of Americans turn to online video to watch news stories -- the highest ranked category of videos. Jokes/bloopers, weather, and movie previews were tied for the second most popular categories, followed by music videos and user-generated content.

Other findings:

* 52% of 12- to 64-year-old internet users watch online videos weekly -- up 18% from 2006.

* 80% of 18- to 24-year-old male internet users watch online videos at least once per week, and 35% watch on a daily basis.

* 53% of 18- to 24-year-old female internet users watch online videos weekly.

* 39% of 55- to 64-year-old female internet users watch online video weekly -- the lowest rate of viewership among the age groups surveyed.

Learn more

Posted by WOMMA Editor on June 28, 2007 9:00 AM

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