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60% of Online Buyers Trust Peer Reviews

When it comes to customer trust, peer reviews come out ahead of all other sources, including newspapers and magazines, according to a recent study by the JC Williams Group. The study, which was sponsored by Visa and Yahoo! Canada, investigated the shopping habits of Canadian online shoppers and found that Canadian shoppers take advantage of customer reviews on the web when making purchase decisions.

Other findings:

* 38% of Canadian online shoppers comparison shop, a 4% increase from last year.

* 60% named reviews by other customers as their most trusted source for product information.

* 31% named newspapers and magazines as their most trusted source.


Learn more

Posted by WOMMA Editor on July 19, 2007 9:00 AM

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