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CGM to Attract 91 Million Content Contributors by 2011
Most people are used to a "broadcast" model of disseminating media, where one or a handful of appointed, professional people generate the content that is consumed by the masses. WOMMA has championed the use of consumer-generated media, the growth of which demonstrates the popularity of average Americans' contributions to media. Now, a new report from WOMMA member company eMarketer shows not only the extraordinary growth of CGM consumption, but also the power and potency of CGM as demonstrated by the number of Americans who are creating content.
This extreme growth, the report implies, is partly due to the fact that the tools needed to contribute content like video, audio, photos, podcasts, and blog, wiki, and online message board posts to CGM sites are becoming more affordable and easier to use.
Other findings:
* eMarketer estimates that there will be 81.4 million CGM content consumers in 2008, 88.0 million in 2009, 94.9 million in 2010, and 101.4 million in 2011.
* eMarketer projects that there will be 75.6 million CGM content creators in 2008, 82.7 million in 2009, 88.7 million in 2010, and 95.1 million 2011.