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80% of U.S. Customers Trust Peer Reviews

Eight out of 10 U.S. shoppers trust brands that use customer ratings and reviews functionality more so than their review-free counterparts, according to a July survey from WOMMA member companies Bazaarvoice and Vizu Corporation. The survey also found that 75% of shoppers say it is "extremely" or "very important" to peruse customer reviews before making a purchase decision.

Other findings:

* 85% of consumers prefer peer reviews over expert reviews.

* U.S. shoppers rate customer reviews as the most useful site feature (44%) over product comparison (15%), product navigation (12%), and privacy information (11%).

* More than half of U.K. shoppers say customer rating and review information is important.

Learn more (Bazaarvoice)
Learn more (Media Post)


Posted by WOMMA Editor on August 17, 2007 12:30 PM

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