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80% of Americans Know What Blogs Are
Eighty percent of Americans know what blogs are, and nearly half of them have visited blogs, according to recent research from Marketing Daily and Synovate.
So what is drawing Americans to the blogosphere? According to Synovate, the majority of blog readers (65%) are interested in reading others' opinions, 39% are looking for news, and 38% are seeking entertainment.
Other findings:
* 8% of Americans have their own blog.
* 46% of blog readers visit the same blogs regularly.
* Of Americans who have visited blogs, 20% of women and 14% of men write their own blog.
* Half of blog readers read blogs because they find them entertaining, 26% are looking for specific niche or hobby-related information, and 15% are looking for news.
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These numbers are hard to believe, especially with such a small sample as the basis. The press release mentions nothing about people age 35 to 64, and since Baby Boomers make up the largest segment of America, getting to 80% percent of Americans know what a blog is might be possible but based on the sample and the breakdown of the results, I cannot believe that 50% of that 80% visit blogs. This does not parse.