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53% Travel Executives See Social Media's Positive Potential

Fifty-three percent of travel industry executives indicate that social networking will have a positive effect on their company's sales and marketing, according to recent research from the Hospitality Sales & Marketing Association International (HSMAI) and the Travel Industry Association (TIA). The study, titled "The Travel Marketer's Guide to Social Media and Social Networking," also found that only 1.5% of travel executives believe social media will have a negative impact on their sales and marketing.

Other findings:

* 65% of travel executives believe that social media usage will deepen brand relationships with consumers.

* 55% say social media usage will allow for more targeted communications to niche markets.

* 46% say social media will help staff better understand customer needs.

* 42% say social media will lead to a more recognizable brand image.

* 41% say social media usage will lead to improved revenues.

Learn more

Posted by WOMMA Editor on September 6, 2007 12:14 PM

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