Companies Need Employee Blog Policy

Nearly 70 percent of companies have no policy or guidelines for employee bloggers, a liability when blogs are playing an increasing role in shaping corporate reputation, according to a new white paper from PR agency Edelman and Intelliseek.

"Talking from the Inside Out: The Rise of Employee Bloggers" found that in a recent six-month period blog postings with the phrase or some version of "I love my job" outnumbered postings with "hate work" by about two to one. The positive posts also outnumbered "Hate my boss" postings by four to one.

Souce: Edelman & Intelliseek, "Talking From The Inside Out: The Rise of Employee Bloggers".

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Posted by WOMMA Editor at September 26, 2005 | Link

Marketers Flocking to WOM Tactics

Word of mouth marketing emerges as the dominant new marketing technique, according to a survey done by CMO magazine.

When the survey asked marketers "which of the following emerging marketing techniques are you currently using or planning to use within the next six months," 69.85 percent said "customer influence via word of mouth." That was second only to "email marketing" with 69.85 percent (respondents could check multiple techniques).

Word of mouth looks even more pervasive when other word of mouth-related responses are added in. Blogs were cited by 22.45 percent, "stealth marketing" by 14.55 percent, and "determined detractors" by 2.91 percent

Source: CMO, "RealityCheckTM Survey".

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Posted by WOMMA Editor at September 26, 2005 | Link