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November 2005

← October 2005 | Research Blog Home | December 2005 →

WOM Consumers Spend More Online

Consumers motivated by word of mouth spend 9% more online than other consumers, according to new research from Forrester. Roughly 51% of WOM online consumers have made purchases in the past three months. The best way to motivate them is with campaigns that allow them to send offers for freebies to friends. Games, music downloads and competitions also work, the research found.

Other key findings include:

* WOM consumers earn 10% less than other online buyers.

* 67% of WOM online consumers call themselves technology
optimists vs. 57% for other online consumers.

* Only 28% of online WOM consumers have college degrees
compared with 37% of other online consumers.

Source: Forrester Research, "Selling To Word-Of-Mouth-Driven Consumers".

Read Forrester report excerpt

Posted by WOMMA Editor at November 9, 2005 |

AOL Study Sees Blogs as Therapy

Blogs may have started with political junkies and techies, but these days about half of all blogs are a form of therapy for their authors, according to research done for AOL.

Asked what they write about(multiple answers were allowed):

* 65.7 percent of respondents to the survey said 'anything
and everything'

* 62.5 percent said 'family'

* 54.3 percent said 'friends'

While such personal items dominate writing, 43.9 percent of
those surveyed said they read other blogs to get a fresh
perspective on the news

Source: AOL, "Blog Trends Survey"
.
Get the paper
Read the press release

Posted by WOMMA Editor at November 3, 2005 |

← October 2005 | Research Blog Home | December 2005 →