Warning This is old content! The Research Blog has been retired. For the new stuff, visit The WOMMA Word.

Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

December 2005

← November 2005 | Research Blog Home | January 2006 →

Online Buzz Predicts TV Successes

Predicting which TV shows will succeed and which will fail used to be extremely difficult. New research services that measure online buzz, including those from WOMMA members BuzzMetrics and Brandimensions, reversed that trend by tracking conversations in online chat rooms, blogs, newsgroups, and email lists. These buzz measurement tools accurately predicted several shows would become ratings winners after being dismissed by traditional media research.

More than ever before, the voice of consumers has the capacity to reposition TV programming on a large scale. Everything is affected -- from deciding which shows to "green light" to deciding whether or not to kill characters or storylines. Of course, advertisers are also starting to use this data to influence their ad buys as well.

Source: BuzzMetrics & Brandimensions

Read the press release

Posted by WOMMA Editor at December 15, 2005 |

Hispanics Can Be Passionate Advocates

Hispanics tend to be more passionate about brands they like, or dislike, than non-Hispanics, reports a study from Ipsos. Hispanics are more likely than others to stop shopping at stores where they feel they are treated rudely. They're also 34% more likely to talk about how they stopped using a brand because they weren't delighted with it.

Source: Ipsos Loyalty, "Ipsos 2005 Survey".

Read the press release

Posted by WOMMA Editor at December 9, 2005 |

Only 7% of CEO's Blog

Only 7% of CEO's are blogging and only 18% plan to start in the next two years. Those are the results of a joint survey conducted by PR Week and Burston-Marsteller.

Even though many CEO's are not blogging themselves, they do still continue to value them as a mode of communication.

Other findings include:

* 47% called blogs useful for internal communications

* 59% called blogs useful for external communications

* 41% favor blogs for communicating news and ideas quickly

* 36% favor blogs for collecting feedback

Source: PR Week & Burston-Marsteller, "2005 PR Week/ Burson-Marsteller CEO Survey"

Read the press release

Posted by WOMMA Editor at December 9, 2005 |

← November 2005 | Research Blog Home | January 2006 →