Dr. Barak Libai, Professor, MIT Sloan School of Management
Barak Libai is a senior lecturer at the Faculty of Management, Tel Aviv University, and a visiting Associate Professor of Marketing at the MIT Sloan School of Management. His research focuses on consumer social interactions such as word-of-mouth and how they affect the growth of markets for new products. He is also interested in ways to place a monetary tag on the value of word-of-mouth interactions. His research on the value for the firm of consumer word-of-mouth over the product life cycle has won awards from the Marketing Science Institute, American Marketing Association and the Journal of Service Research.
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