Brandon Evans, Managing Director, Partner, RepNation
Brandon Evans is a passionate, creative and professional marketer who thrives on creating unique, innovative solutions and implementing them with flawless execution.
As the managing director of RepNation, Brandon overseas all RepNation operations and lends his market savvy and creativity to create cutting-edge campaigns for its clients. And he knows that no idea is ever too “out there” for a successful RepNation campaign.
Before joining RepNation, Brandon was the senior director of brand engagement at Mr. Youth, the premier marketing agency for America’s 14-24 year old demographic. At Mr. Youth, Brandon and his team developed industry-leading infrastructure, technology and results that helped the agency become the leaders in brand ambassador networks. This success helped to inspire the development of RepNation, a new agency focused on word-of-mouth and ambassador marketing for all age groups and company sizes.
Before signing on at Mr. Youth, Brandon launched his own fashion line, THREADCOUNTzzz, the world’s first line of high-thread-count sleepwear. Although he began with no seed money, Brandon grew the company to nearly $1million in sales, largely via word-of-mouth, before selling it less than 2 years after inception. THREADCOUNTzzz has been carried at Neiman Marcus, Saks Fifth Avenue and hundreds of other stores nationwide, garnering media and consumer attention along the way.
Brandon is a trained strategist and began his career at Sapient as a consultant to several Fortune 100 clients, helping them to lay out their digital and mobile business and brand strategies. Brandon also spent several years as a brand manager at SKYY Spirits, creating innovative marketing programs that often drew on non-traditional marketing channels. At SKYY, Brandon launched several new products and learned to stretch every marketing dollar to its fullest to create high-impact, integrated marketing programs that delivered results no matter what the budget.
Brandon holds a bachelor’s degree from the Red McCombs School of Business at the University of Texas. Hook ‘em Horns!
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